Turning point : author : Malcolm Gladwell language : Arabic publication date : 2006 book format : paperback publisher : Dar Al Arabiyah Lil Ulum Nashiroun number of pages : 240 book classification : management and business description : is that magical moment in which an idea or trend or social behavior crosses a certain threshold and transforms and spreads like a raging fire. Malcolm Gladwell presented in this book an amazing study about human behavior patterns, and shows us how the smallest things can cause sweeping changes in society's behavior. And although the book contains many statistics,