The Purple Cow: Author: Seth Godin Language: Arabic Publication Date: 2021 Book Format: Paperback Publisher: Arab Scientific Publishers Number of Pages: 160 Book Category: Management and Business Description: Either you are a purple cow or you are not, either you are visible and remarkable or not. Make your choice. Create eye-catching products that the right people are looking for. And the book "The Purple Cow" explains the reason, the nature, and how to attract attention. Within the pages of this book, you will learn what the common factor is between Apple and Starbucks, and leading companies? How do they achieve amazing growth? And how do they leave behind well-known brands while struggling? The old checklist used by marketers, which includes the elements: price, promotion, and advertising, is no longer effective. The golden age of advertising has ended, and it is time to add a new element: the purple cow, which describes something exceptional, something non-obvious, exciting, and unbelievable.